A blessing, a curse, and some editorial fashion work

A blessing, a curse, and some editorial fashion work

I am often asked what ‘kind’ of a photographer I am. A photojournalist? a commercial photographer? a food photographer? am I a wedding photographer? travel? lifestyle? what is it exactly that you do? This might not be a smart marketing strategy, but i have always refused to get into any of these boxes. I am a photographer. this is what I do.

My late mother used to say in Yiddish; “A sach meluches, a kleine bruches”, which would roughly translate to “you cant get any blessings in your work if you are not focused”. In other words, if you sell sardines than don’t be selling tissue paper. let your clients know what you sell and come for that. Be an expert. You must be asking yourself why am I saying this here?  well, because I am not one of those photographers who do one thing, and I often think of what my mother had said. It would be very simple if I decided to be a food photographer, or a travel, or wedding photographer, but I can’t. I love photography and I love doing different things all the time. Like I wrote in my previous post, this is what I learned, on the negative way, from Ansel Adams.

How focused are you as a photographer?

So, I ran across Clayton Cubbit‘s website yesterday. A very interesting and inspiring fashion photographer. I don’t do a lot of fashion photography, but used to do more in my earlier years as a commercial photographer in Tel Aviv. Looking at Clayton’s work brought back some good memories, and reminded me of this fashion project I shot last year for Lecoanet Hemant in India, and have never actually put on my website. The reason was because I didn’t want to spread the website to thin,and maybe try to focus it a bit more. But then, it is who I am, and I also do this kind of work. A blessing or a curse?







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